
Scott Bretzman
Co-founder, President & CEO of Customer Care Measurement & Consulting, which conducts the National Customer Rage Survey; appeared on The Indicator from Planet Money and Studio 2 discussing consumer rage.
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APPEARANCES
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Nov 4, 2026
Live from the Fitler Club: Processing the 2026 midterm results
18:47
18:54
19:01
19:18
19:31
28:17

Cherry GreggHOST
Are we really angrier? Are we simply complaining more openly? Tell me what you found.

Scott BretzmanGUEST
Less has changed in terms of customers being angrier or the percentage of customers that complain.

Scott BretzmanGUEST
And much of the data and insights that I'll share come from, as you cite, the National Customer Rage Survey, which now has 25 years of trending data and it tells the story of what it's like to have a problem with a product or service and complain in America.

Scott BretzmanGUEST
I'd say that we've learned the level of customer rage is held steady for the most part within five or 10 percentage points over the 25 year period.

Scott BretzmanGUEST
Somewhere between two thirds and a little less than three quarters of Americans will report that they experienced customer rage in association with some kind of problem with a product or service.
8 MINS LATER

Cherry GreggHOST
Like sort of how do things tend to escalate? And what have you found as far as like the rage that people see and how it kind of goes up, up, up when they don't get satisfaction?
Consumer rage: Is the customer always right?
18:47
18:54
19:01
19:18
19:31
28:17

Cherry GreggHOST
Are we really angrier? Are we simply complaining more openly? Tell me what you found.

Scott BretzmanGUEST
Less has changed in terms of customers being angrier or the percentage of customers that complain.

Scott BretzmanGUEST
And much of the data and insights that I'll share come from, as you cite, the National Customer Rage Survey, which now has 25 years of trending data and it tells the story of what it's like to have a problem with a product or service and complain in America.

Scott BretzmanGUEST
I'd say that we've learned the level of customer rage is held steady for the most part within five or 10 percentage points over the 25 year period.

Scott BretzmanGUEST
Somewhere between two thirds and a little less than three quarters of Americans will report that they experienced customer rage in association with some kind of problem with a product or service.
8 MINS LATER

Cherry GreggHOST
Like sort of how do things tend to escalate? And what have you found as far as like the rage that people see and how it kind of goes up, up, up when they don't get satisfaction?