But you're right, you know, it is transforming radically very quickly um and i guess the best we can do today is stay in tune keep vigilant about what are what is changing and embrace it right we're gonna have to because what's the alternative

Well, the alternative is people rebel.

So a stat I saw was that 44% of, I think it was Gen Z or millennials, are actively sabotaging AI rollouts.

And you've got, so Google AI overviews came out a few days ago.

And that one basically summarizes content from a website, shows it on the page, but they've evolved it recently where it basically goes into a lot more depth and you can chat with it straight from the search.

And obviously publishers are outraged by this, but then you've got another search called DuckDuckGo.

And there's been this whole movement of people going, right, we're going to stop using any search engine with AI and we're going to use non-AI platforms instead.

might no longer be the most intelligent species.