Like, was the inspiration behind that partially like, hey, people are struggling with this AI moment that we're in right now and how to effectively thread this needle of operating a business in a – rapidly shifting environment that's driven by AI's rise and what that means like as far as people? Yeah, well, you know, we like to eat our

own cooking as Lou Gerster famously said.

So we preach and teach clear and I was clear to myself, collaborative logical.

And again, I was seeing, I don't want to say I'm a futurist, but I've seen a few things happen.

Obviously.

That I figured were going to happen.

That's again, back to being an entrepreneur.

I feel like right now we're getting this point of where AI was very, there was a lot of buzz, right? And a lot of different, so many different takes and there still is, but I feel like it's entering a moment right now where it seems like it's becoming more of just a everyday tool in corporations, right? So what do you think people are getting wrong about AI? Where should a founder start? There's so much information out there.

What's the profile like for the, the business coaches that you, uh, work the best with?

Yeah.

Great.

Thanks for asking.

Um, you know, mostly people that have been in the, let's call it the trenches of, call it what you will, consulting, coaching, advisory work.

Uh, most of our coaches are independent one-person professional services organizations.

Many have, uh, worked for maybe a larger CPA firm, uh, an Ernst & Young, a McKinsey, a KPMG, if you will, and maybe got a vertical specialization in finance.

Correct ending, uh, that, that people get or, or organizations get when they're, uh, uh, deploying AI tools.

And how do we go about doing it?

Well, I, you know, like most things in life, Kendra, I think the answer is and both versus either or.

And frankly, I'm going to go on the record and say those companies that are letting go of them, that's on the companies, not on the individual.

Individuals are who they are.

And I think there's a funny, maybe not be funny, but there's a cartoon that's been around for decades.

And it's two, quote unquote, executives sitting together.

And one says, what if we train our people and they leave? And the other says, what if we don't and they stay? I think there's a responsibility of both sides, right? Ideally, and not to overplug our books or materials, but you can go out to YouTube and download for three bucks using Kindle, some wonderful information that will bring you insights and insights.

It's definitely reintroducing them to those soft skills again because we've ignored them for so long, right?