What do you say to that?

When I hear that definition question, which is, what's valuable, and I go back to products.

What makes a great product? A lot of people think instinctively what makes a great product is it's easy to use.

Like the iPhone is so easy to use, it's a great product.

But the truth is, what makes a great product is actually a lot more complex than this.

I wrote a book about it a decade ago, and the premise of this book is technology has become an extension of ourselves.

And so when we think about what makes a great product, we have to think about what makes a great person.

The firm.

Can you talk to me a little bit about what was the inflection point? Is there some anecdote that you can share or some data, some numbers that made you think, you know what, this is a place we need to actually invest in rather than just take

investment from Absolutely.

So I'll give you a little bit of my initial reactions.

When I first came to the region, just like any Westerner, I thought there's going to be a lot of issues being a woman, etc.

And first moment, my first day, I get to the airport and all the clerks are women.

And I thought, wait, I thought women weren't allowed to work here.

So that was my first surprise.

How do traditional VCs approach product and does that go wrong? How does that work? Have you seen in comparison to the way that you approach it to other VCs?

Let's say that.

Yes, absolutely.

So this is what's happening.

As I mentioned earlier, product builders work for all the larger companies in the world, every industry, every geography.

And their role in these companies is to bring innovation and make it scale.

And so when you think about it, they are the ones who see true innovation that is scalable first.

They are the ones who say, oh, you know what, I cannot solve that problem here on my product roadmap.

And maybe even what you just saw that maybe others didn't.