If someone is in that position saying, how do I expand my skill sets and stuff like that? How does AI play a role? How do they bring on this growth mindset? to kind of go to the next level to be someone that can manage a group of people.

You know what's so interesting, Ben? It wasn't, for my career, it wasn't that I was kind of jumping from, you know, sub-discipline to just sub-discipline, right? It was more about industries.

So people were like, you know, I call myself a cross-industry marketer where...

I started on my career in B2B tech.

I jumped into like a little bit of energy at that time.

It was called oil and gas.

I've played a little bit in like B2C, beauty, done a little bit of both.

Yeah.