Like clearly you get on a T-shirt but like what it actually means because that's pretty special.

Yeah.

Well, we get reminded of it every day.

Because when it's your father you do, you think about it every day.

Even if anyone's lost a parent, they'll know this.

You think about them every day in some small way, big way, something will happen for us.

We're working in the business he built from nothing, literally from his house.

I mean,

And, and we've also tried to pay that same support to people where we can as well.

I mean, we're very lucky that the fact that Dad was there to sort of guide us and see how he did things based really on trust.

You know, long before computers could send follow-up emails about you haven't paid your bill or whatever.

And he was, you know, dealing with government departments, but also pro photographers that were essentially artists themselves struggling to run a business.

Might- they might have been shooting for anything.

They could've been shooting for the footy.

They could've been shooting for anything, and they need this big, long lens.

Yeah

We had to

deliver a whole bunch to his hotel personally to him and use his alias at the door.

Anyway, Dad's come up to Heather Graham at the time and I think she'd just been voted like sexiest woman in the world or something like that.

And Dad's gone up to her and goes, what are you doing, love? And he goes, oh, you know, I'm in film.

And then he goes, oh, I could tell you all about film.

I do all this stuff with Channel 7.

Yeah, ISL cameras to Channel 7, you know.

And

We've been pretty surprised as well

that through that relationships and going back to it and partnerships, we've travelled a lot and seen some amazing things through work and with a lot of our suppliers, industry being Germany and Japan, we've been to both a lot and we've got a family background from Germany and grew up speaking, so we're very passionate about it.

We had a big launch from Leica, the German heritage camera brand.

We don't talk about

And

then the young staff were getting, you know, excited at the time.

Oh, these celebrities are in the store, but – Yeah, we've been pretty blessed to deal with some household names like that over the years, which is pretty cool.

But everyone's just people and, you know, when you treat them like that, everyone's happy as well.