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Sasha Larkin

Actor

Jul 15, 2026

12:56
Have you seen that, and is that something you've, um, a-addressed within your underlying planning, uh, and approach?
13:03
It's an interesting question, Sean, because it brings me back to, to something that I deeply believe, which is the rise and fall of any organization or major event is communication.
13:13
And without that, we will fail.
13:16
And I don't know that when people are putting together a large-scale event or when they see one pulled off, they go to the World Cup, they don't really think about...
13:23
And, and look, nor should they, right? We want them to go and have an experience.
13:27
But behind the scenes, what's happening as I sit here right now in the tournament operations center in our stadium, um, operations center operates out of the stadiums, and then we have our safety security operations center co-located here with our tournament operations center.
13:39
The amount of information that we move, and let's just take one for example, just between the functional areas up here.

8 MINS LATER

21:30
How did that, um, fit into your overall assessment and operationalization processes?
12:56
Have you seen that, and is that something you've, um, a-addressed w- in your underlying planning a-and approach?
13:03
It's an interesting question, Sean, because it brings me back to, to something that I deeply believe, which is the rise and fall of any organization or major event is communication, and without that, we will fail.
13:16
And I don't know that when people are putting together a large-scale event or when they see one pulled off, they go to the World Cup, they don't really think about...
13:23
And, and look, nor should they, right? We want them to go and have an experience.
13:27
But behind the scenes, what's happening as I sit here right now in the tournament operations center, in our stadium, um, operations center operates out of the stadiums, and then we have our safety security operations center co-located here with our tournament operations center.
13:39
The amount of information that we move, and let's just take one for example, just between the functional areas up here.
13:45
So FIFA has 68 functional areas, and so if I, if I get word that there's a protest, my team gets word that there's a protest, um, on the corner of Walk and Don't Walk Street in New York City.

8 MINS LATER

21:30
How did that, um, fit into your overall assessment and operationalization processes?

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