And in your journeys, are you finding things that you're able to bring back and be like, wow, this has really affected the way I see things and and how I how I want to go about things?

Yeah, I think what I'm bringing back with me that impacts me the most and all the travels that I've done, because the pink sojourn, which I guess I probably should explain that a little bit.

It's like, what is that? I'm wearing my pink shirt because I got to be pink.

But it was kind of a download for me of like, a way of seeing the world.

And for me, it's become a new standard for me where I say, does it feel pink? And for me, it's a shortcut for, does it feel fun? Does it feel aligned? Does it feel expansive? Does it bring me joy? Am I in my sovereignty and in my power? Am I empowering others? Am I using my gifts? So it's kind of a shortcut for me.

And some of my clients that I work with one-on-one have adopted their own, like it doesn't have to be a color, but like something kind of short and snappy that like means all these things.

Yeah.

Right.

in their little electric truck to pick up from your warehouse because there was an order right right so understanding how much can i invest in production how much can i invest pre-invest in packaging how much in ingredients how much in advertising and knowing what each channel what each channel requires and uh and so when you when you're thinking about that siri How do you tend to have that conversation and get where do you want people to be thinking about and moving so that they can move themselves to the answer that works for them?

I think so much of it is really understanding everything has a cost, right? Every action that you take in business has a cost.

And being willing to set aside your ego for the moment and say, what is it that, like I said, I'm good at? What am I willing to risk? Do I have the time bandwidth? It's like looking at all these things.

And yeah, you need to be realistic, really understand how do all these margins work.

And there's a reason why they say, especially in grocery and in wholesale, the CPG industry is a death by a thousand cuts because everybody takes their part.

And then if you want a broker and you want a sales team, and if you are using 3PL or all these different things, everybody takes their percentage.

And at the end of the day, what are you left with? And ultimately a lot of times, you know, for it to work in wholesale when you are on retail shelves, it's about velocity.

And that is a strategy that requires