So how does that exactly work?

That really became the central takeaway for me.

I received feedback from nearly 30 manufacturers and distributors, and they didn't all describe the current market in exactly the same way.

Some called the light truck market one of the strongest, most resilient parts of the replacement tire business.

Others pointed to a slower start in 2026, economic pressure, and consumers becoming more price sensitive.

But once I moved past the question of exactly how fast the market is growing and started looking at what's happening inside the category, the consensus became much clearer.

Light truck tires are becoming more specialized.

So based on your reporting, what are the things a dealer could change starting Monday morning to improve how they sell light truck tires?

I want to know everything.

Okay.

So I, um, I started as a daycare teacher.

I was a toddler teacher and truly the greatest job in the world.

I absolutely adored it.

And I would, but I wanted to go back to school.

So, and I did not have the money because if you're a toddler teacher, you don't make very much money.

But like for somebody coming in who doesn't have this journey that I've been through and that you've been through, how can they start and kind of create that?