And the first one is, what is something that most people get completely wrong about building an agency that you've learned through these nine years building to 10 million plus and then in your time since then helping a multitude of different firms?

Yeah.

I don't know if it's something that they get wrong as in they have a choice or they see the choice and they say, well, I'm doing it this way instead of this way.

And they make the wrong choice.

I think it's more a matter of not even realizing what can be done.

And so then not intentionally doing it.

And the core thing I'm talking about, and that's everything really, but the core thing that I see missing is, in agencies is operationalized leadership.

Um, As somebody who has been in both of those places and now works to try and solve that problem for a lot of your clients, why do you think that's so hard? And how do you think about getting finance and ops working better together?