How does that all work together?

So Star Retailer, in terms of the core SKUs and the SKUs that we have on the scheme, we review that annually, right? So our MPD, MPI tends to come into markets of March, April time.

So that's sort of like the hard cut over year on year, right? It's normally around there that new SKUs, new brands would sort of come into the range.

I think what's important to remember is we sort of have 15 core skews, right? That you really should have these in your chillers.

But the rest of the skews, there's a lot of choice.

So the optional things that you need to have to be part of the scheme allow that flexibility.

And what we try to do with the reps as well is really think about, right, these are the products, these are the SKUs.

Sorry to