inherent legal right, how have nil commercialisation strategies traditionally been structured for professional sport here in New Zealand?

It's a great question, Richard.

So because New Zealand law doesn't grant our athletes any inherent right to commercialise their nil, all nil activity is governed entirely by contracts.

The right to use an athlete's nil must be expressly granted by the athlete.

And on the other hand, the athlete's ability to commercialise their own nil can be restricted or assigned away through a contract.

And that's exactly what happens in professional sport.

So if we're taking a look at the traditional collective agreement model, in most professional sports in New Zealand, nil rights are generally managed through collective employment agreements or standard player contracts that are negotiated between player associations and the national sporting bodies.

So I suppose to stop me talking for a while and to get you back in the loop, Sarah, why doesn't this sit neatly in either traditional bucket?