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Sarah Nolet

Jun 9, 2026

24:02
She says that ag tech can be successful when farmers identify and address the core problem, not just the surface-level symptoms.
24:11
what we've seen is if farmers do the work to really map out their workflows and understand like the limiting factors, then the actual problem might be somewhere else.
24:21
Like they're experiencing a symptom, not the problem.
24:24
And so like a good example of that's not in the tech world would be having all this problem with a particular workflow.
24:29
Like I can't get this paddock sprayed or whatever.
24:31
And you actually have a staff challenge.
24:32
Like you haven't actually trained your staff properly.
26:07
So with that in mind, looking forward, first of all, this can include big shiny toys, but what excites you most about where ag tech is heading at the moment? And on the flip side, what worries you as well?

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