But what kind of really struck you about seeing them coming together and talking to each other?

Well, you're right.

It was incredible.

Having spoken to all these people and had lots of chats to actually finally have them all in one room was incredible.

And the one thing that really struck me was just how happy they were to all be together.

They're from different sides of the industry.

I think some people knew each other, but I got the feeling that some people really hadn't come across not only each other but people from each other's companies it was really quite a diverse spread of people and they just seemed so happy to be in one place and the conversation just absolutely flowed between them all you know we didn't get kind of mired in one part of a conversation everyone it sort of it sort of seemed to ping back and forth naturally between the more traditional more established companies and then they would give their points and then the newer companies the created economy companies would sort of push the debate further on and everyone was kind of getting their perspectives quite challenged by each other, but in a really good way, in a positive way, and they were really happy for it.

There was a certain anxiety in the room about what's going on in the content economy right now.