Where did that come from? Is that due to your joyful ability to illuminate the town grump? Like, is there any connection there? Take us back to why did you title your business Illuminated Joy? What is the meaning of that name? Give us a little bit of the backstory there.

Yeah, happily, it's a really fun story.

The origin story of Illuminated Joy, how it came into existence and even the business name itself.

So there's an expression that says those that shine the brightest have experienced a lot of dark.

And I am no exception to that rule.

There has been many years of darkness and many things that I've moved through and gone through and experienced personally and professionally.

I was in corporate for over 20 years.

And whether that's in entrepreneurship, leadership, motherhood, high performance, I'm curious, why do you think this conversation of thinking beyond the five senses, leaning into energetics, why now more than ever do you think this is a topic that we're actually like open to exploring as specifically women who want to operate at our best and find balance in this overstimulating world? Can you talk a little bit about that? I sure can.