What is the story behind it, and how did it start?

Yeah, sure.

So I think I have told this story a few times before, but just for anybody who hasn't heard it, basically, I had something I wanted to talk about.

I had a bit of a bee in my bonnet, and I wanted to find a way to put it out into the world.

The other thing that I was...

So I'd already done a podcast before, and so when you look at the channels that are available to you, you know, you can do blogs, you can do videos, you can do podcasts, whatever.

I'd already done a podcast for a research project that I'd worked on called Life for Breath, and really enjoyed it, and I'd taught myself how to use editing software, you know, all that kind of stuff.

What is the, that impact?