I

think it's a really interesting question.

And I would say with most of my own customers since 2020, it's been really important for them to actually visually communicate who they are as a brand in their window.

So all of that is really important because as a kind of customer now, our sort of expectations have greatly changed and we really want to understand and have transparency of those brands that we are choosing to come and shop now.

to communicate who they are in the shop window.

That could be a slogan, that could be using QR codes that are scannable, that the customer can find out more information on that brand.

And also showing your product in a way, maybe with various different textures and kind of props and kind of colors, which also helps to illustrate who you are as a brand.

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