And

before we entered in the market, there was really two pillars of Pilates that were prevalent for consumers.

And one's going to be more of a traditional Pilates experience, like a studio Pilates experience or a club Pilates.

And the other would be more high intensity, like a legree experience on a megaformer.

And so tons of opportunity there.

But what I found as a gap in the industry was that no one was really taking the best of those two pillars and bringing a new concept to market to go after a younger consumer, a Gen Z and a millennial who was looking for a great Pilates experience with higher intensity that didn't throw out the good methodologies of Pilates along with it, right? Because typically what you see is that You either have bootcamp Pilates where, you know, you're burning out and tiring the muscles or, um, studio Pilates, which is very methodical could be a little bit slower, um, and very traditional.

And can be in some cases, um, you know, a little boring for a younger consumer.

Like, how did you get into Pilates in the first place? Um, And tell us a little bit about that journey of building Club Pilates.

What was your path that led you to ultimately end up here today?

You know, it's funny.

My mom was a Jazzercise franchisee.

Actually, she still is.

And my dad is a small business owner.

And so from an early age, I was able to really watch their two entrepreneurial journeys and see the difference between being a mom-and-pop business owner and operator versus a franchisee.

And my mom's marketing materials and T-shirts and marketing and sales collateral would just come in the mail ready to go, and it was plug-and-play.

I'm not sure to exactly what extent, but how did your being an athlete help you become a business leader today? What do you call on from those days of competitive dance that helps you in your leadership of the team?