What's one misconception that people have about your work and how occupational therapy informs it?

Oh, yeah, that's a good one.

So a lot of people think that home organization is pretty bins and baskets.

in containers, especially because we've been sold that on social media and different TV shows and things like that.

So I would say that's an aesthetic home organizer, so somebody who's not really into decluttering but just putting pretty containers in places.

And I do the opposite of that.

I am really a function-based home organizer, and I think that's where the difference comes in.

What's one small step that they can take this month?

Where do you see the biggest opportunities and where do you think the industry is maybe getting ahead of itself?

Oh, that's like an ongoing question.

AI in itself is a big opportunity as we continue to learn more about it.

I mean, it's learning about us and we're learning about it in real time.

I think using it to help with streamlining and to doing things that are smarter or quicker than we necessarily have done them before is fantastic.

Where I struggle with AI and where I push my teams when they're relying too heavily on AI is we can't take out the human component of it.

So, for example, there's a big convergence in beauty and tech with AI.

How do you feel about kind of that balance between reaching like local communities versus the international world and how your message can play out across both?