How do you even organize that?

I kind of can just look at a product and think, okay, that'll work well across probably TASC and CCF.

For example, we're not putting anything pink or lilac into TASC.

There's a lot of female stationery that sells brilliantly.

But we went through Pennsylvania the other day and Claire and I that works with me and we were like, we need to get... back a little bit to the utility function of stationery and making sure that everything is very useful and because sometimes it can be easy when you're trying to fill the shop for Christmas to get a bit ledistry a little bit into oh yeah let's get that because it'll be good for this but then it just hasn't sold at all.

And it's just like, OK, did we merchandise that right? So before we do the trade shows, because obviously January, there's so many to go to, we usually do a walkthrough around all the shops and say, this is how we want to develop this area.

Or it would be really good if we had a new collection or a new type of product that would fill this area.

So