
Sarah Heatherly
Vice President of Development at Lowder New Homes; construction and real estate development executive with 15+ years in the industry
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APPEARANCES
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OCT 5
Jun 23, 2026
9. New Construction Homes: What Most Buyers Miss About Customization
3:22
3:33
3:42

Sarah HeatherlyGUEST
And I think that most people have seen as we've started developing this property, we've added some significant retaining walls and had to adjust and kind of pivot as we went.

Sarah HeatherlyGUEST
But it's very important to make sure that you bring in the right people as far as the engineers go on the front end, know what your challenges are, but you also have to adapt as you go.

Sarah HeatherlyGUEST
We were probably 50% done with this property whenever we realized that we were going to have to put a significant retaining wall on half of it.

