The story is more

important than ever.

Just because the spaces, there's less space, obviously.

And if you want those bigger publications, you definitely need a bigger hook.

You need the story, you need to, um, have a narrative.

Yeah.

So it's kind of, you spend more time on building that backstory, I guess, then just, you know, sending press releases out.

Are you seeing them come to the table a bit more? Yeah, absolutely.