
Sarah Goesling
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Oct 28, 2026
Ask Us Anything: Sarah Goesling on using storytelling to connect with future clients
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Sarah GoeslingGUEST
It has been a wild couple of years, right? I mean, in some ways, it feels like it's been five minutes and other ways, it feels like it's been a million years.

Sarah GoeslingGUEST
But I think when you and I talked, my sister was just coming on with us to start our color finish material and forecasting side of the business.

Sarah GoeslingGUEST
And we're still very much running in that direction, right? We're We've evolved a lot and been working on some really incredible full-scale residential interior projects, right? Most of our business is still in the luxury residential sector, but kind of moving into a little bit more of that commercial interior side of the business as well.

Sarah GoeslingGUEST
We're partners in a co-working space development throughout the city of Chicago and worked on some really incredible kind of small scale boutique commercial projects as well.

Sarah GoeslingGUEST
But a lot of the development has kind of been happening in the color finish material and forecasting space where we've been able to collaborate on some really interesting projects together and work with a lot of manufacturers that are kind of specific to the interiors design kind of market, right? You know, working with companies like Breezo and Jennier and helping them kind of develop what the future of their business and kind of goods look like has been a really dynamic change for our business and has helped our interior side so much kind of develop.

Sarah GoeslingGUEST
more kind of interesting and dynamic projects moving in kind of like future-proofing, where we're not necessarily looking and kind of responding.
17 MINS LATER