And I think, you know, I guess my follow-up question to that, which I think relates to that, quite frankly, is with many schools still exploring rather than actively using these tools, how should leaders be thinking about artificial intelligence right now?

One of the concerns that we talk a little bit more about in the report is to just what Ari said.

These tools are extremely powerful.

They make a lot of hard work very easy and quick, but there's risk.

One of the risks I see being of most concern to me relates back to what we have always asked of senior enrollment leaders in terms of their areas of professional interest.

Predictive modeling has always been at the top of that list or in the top five of that list for several years.

We know that.

So, Sarah, can you tell us a little bit about what the survey revealed about the salaries of the most senior enrollment leaders and maybe about some of those, what the predictors of salaries are?