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Sarah Carson

Sarah Carson

Chief Culture Writer and Contributing Editor at The i Paper, covering arts, pop culture, and radio

Jul 30, 2026

22:40
If anything, they'll, they'll have more content for TikTok
22:43
Exactly that.
22:44
You know, there, there isn't an exclusivity.
22:46
And, um, a lot...
22:47
You, you see it on, uh, on Radio 2, for example.
22:50
Their strategy isn't influencers.
22:52
It seems to be comedians, and I think that works pretty well.
25:36
It does have some of those big-name content creators, but there's also a lot of people on there who really do know a lot about music.

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