Sarah, for listeners new to CRM, can you break down what it actually is and why businesses use it?

CRM stands for Customer Relationship Management.

Imagine a busy team juggling dozens of customer calls, emails, and meetings every week.

A CRM is the central hub that keeps all those interactions organized.

It tracks leads, stores customer info, and gives everyone clarity on the next step.

But what about insights? How does CRM help businesses make smarter decisions instead of just storing information?

Modern CRM systems analyze customer behavior, sales trends, and even marketing campaigns.

For instance, you might discover that certain emails drive more conversions, or that customers from one region are your best repeat buyers.