on their LinkedIn profiles?

So I created a simple form.

I collected the first name, the email address, and the LinkedIn profile of anyone that wanted an audit.

And I started posting in local Facebook groups.

So I would post in these groups.

I tried to find groups that had startup execs.

Um, like, so I would join, I actually joined all sorts of like random groups at the time.

And that was really the

Yeah

...

so often I think people approach LinkedIn thinking, "I, I, I, I know I need to get active on LinkedIn," right? Like, they come with this basic knowledge or assumption, "I need to be on LinkedIn," because of course their ideal clients are on LinkedIn.

But then the question is, why? Why are you actually spending time on LinkedIn? And I like to think that there's two types of goals.

There's the people that wanna go because they need more visibility, because they wanna be visible, they wanna be known.

And then there's the other side, which I like to think about, because you want to find clients.

So you can really come into LinkedIn with one of those two goals, either to get visible or to find clients, and the strategies that you take based on which of those two goals you have are completely different.

Yeah.