Skip to main content
Sara Fuentes

Sara Fuentes

Founder & President of SmartWaste Inc. and Executive Podcast Director/Chairwoman of Women in Cleantech & Sustainability, hosting WCS Talks Unplugged.

Jul 29, 2026

11:27
Can you Talk a little bit about how you think about, you know, from the lens of your company and the clients you work with, how do you how do you think about based and value creation?
11:39
Yes.
11:40
So, you know, smart stands for save money and reduce trash.
11:44
Smart Waste is a zero waste facilitation company with the desire to our business model is intended to put us out of business.
11:53
Right.
11:54
Like we do such a good job.
11:57
of getting a business to zero waste, they're not going to need our help anymore, right? And we've had these types of experiences with some of our customers in San Francisco.

16 MINS LATER

27:52
You know, what would you tell them? Like, what would you share with them based on your journey as a founder?
7:42
What does SmartWaste actually do? And how is it different from the traditional waste management that's out there?
7:47
So SmartWaste is the zero waste facilitation company, and we also do vendor management.
7:54
And the unique thing about us is that we are R2V3 certified, which means that we recycle responsibly, clean tech materials.
8:04
We are not a hauler or a person that's going to come pick up your material.
8:09
Since we do vendor management, we leverage our vendor partners, right? And it's kind of like also in terms of like zero waste facilitation, we're there to implement a zero waste program based on that business's local jurisdiction.
8:27
For example, we'll just use San Francisco as an example.
8:31
San Francisco has a refuge separation ordinance, which is an RSO.

8 MINS LATER

16:33
What were some of the, I'm sure you must have faced many challenges along the way, you know, anything that comes to mind, you know, like some learnings along the way or some challenges that you face, especially being a woman going out to pitch your company, raising funds, you know, if you had to go through that, anything that, you know, you would like to share?

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.