So explain what happened.

Sure.

So in order to get the money into the hands of the consumer, to motivate them to become flexible, we really had to be an electricity supplier.

There wasn't very much in the way of commercial incentives for customers.

Being an electricity supplier requires a lot of capital because you have to put sums on deposit with National Grid, with all the distribution companies and then also to be able to buy electricity forward you need capital to be able to hedge those contracts.

So it was very challenging to be an electricity supplier as a very small company.

The capacity market was developed in the UK and that was ostensibly to ensure that there was enough capacity to keep the lights on.

You mentioned Octopus is slightly different, but is there a lasting impact of the court cases? Did it break the mould?

how you can find that balance between the two so could you share a little bit more about what drove you to share more about this and why you think it is so important for those who are working in the impact space

Sure.

So around the beginning of last year, it suddenly struck me just how profound the change in me had been.

And that was really why I decided to write the book, because the methodology that I had created by trial and error had been so successful in creating change in me that I wanted to share it so it could benefit as many other people as possible.

I think the strength that you get from having sorted your inside is just phenomenal.

All of us have a voice in our heads.

If that voice is supportive and useful, it propels you forward in life.

And do you feel like that is the same engine behind you now as you continue to build and continue to grow? Where do you feel like that source of determination comes from? Is it one singular thing or do you feel like it is maybe a plurality at this point?