And so the, when they're now trying to make those human connections, they're, they're not as equipped for them as they might have thought they were.

Yeah.

It's actually a multi-layer problem.

So the younger generation are not, uh, they're very behind their screens, right? So they would text each other when they're sitting next to each other, so they haven't had the practice and, of course, the pandemic didn't help.

But also, as they get into the workforce, they're starting remote first, right? So they're again not knowing how to connect with people 'cause the people are not there, and so again it's behind a screen with the Slack or Teams and, uh, and I think th- that problem of needing to, I mean, needing to connect with humans is actually learned.

It's an observed skill, right? And so the problem is when you go to the workplaces when everybody's remote, they never get to learn from the people that are old people like me, old farts like me, that actually had that opportunity over 20 years.

So engaging people and not being able to get the executive's attention, not being able to get, uh, my colleagues col- to collaborate or to actually come, you know, learn how to negotiate, come, you know, learn how to compromise.

So again, you really have to be interested and understand what they all care about and w- how you can show repeatedly that what you're doing for them is helping them solve problems that they actually care about, and that's what makes the relationship sticky.