How did you make that decision?

I think it was more that it happened to me because right after MasterChef, I launched like a very short seasonal mooncake series.

So I got those products and that was like a collab with another bakery.

I got, you know, those boxes sold, like 2,000 boxes sold within a week.

And I mean, but then it becomes like, you know, the fulfillment question is like, how do I make that many? And at the time of like, you know, designing the product you have, you realize shelf life validation is very important.

At the time, I just have no idea like how to actually launch a product and making sure it's safe.

making sure that like your pricing and all of that's right, your margin.

Was you not used to it by this point at all?