[laughs]

Um, they're really already...

Right? They're already doing that every day, and they're telling stories of impact, they're are casting a vision, building partnerships.

That's, and inspiring people, and that's what fundraising is.

And there's also an uncomfortable reality we won't talk about enough inside non-profit.

Some people wanna distance themselves as fundraising, as from fundraising, because they see it as somebody else's job, or worse, in fact, I have heard people say it's distasteful.

But the programs we run The salaries we all earn, the communities we serve, and the impact we celebrate are made possible because someone's invited others to invest in that mission.

Sandy, we'll have to discuss over drinks later

So

if that is your goal to...

Start conversations, add to conversations, and build visibility within the publishing professional ecosystem.

All the people who might touch an author, touch a speaker, touch a thought leader so that they have this information.

And hey, let's make some money.

Let's monetize this and attract the right clients and help them.

If that is your goal, then if you're looking at this from the thought leadership publicity, book publicity perspective, what we're going to do is find those ideal audiences.

I want to give you some space of why that outperforms the sort of rainbows and unicorns frenzy of 60 Days, right? Post-launch.