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Sandy Pentland

Alex "Sandy" Pentland is an MIT professor who directs MIT Connection Science, co-created the MIT Media Lab, and is a pioneer of computational social science and big-data research on human behavior.

Jul 1, 2026

3:09
So you wanna talk a little bit about that?
3:12
Well, you know, our culture, the culture has worldwide have grown up with a certain idea about privacy.
3:18
And privacy is important because you don't want the government spying on you.
3:23
You don't want companies, you know, knowing exactly when you go to the bathroom sort of thing [laughs] to some...
3:30
You know, there's a lot of sort of stuff that is not only inconvenient, but frankly, uh, a little scary.
3:37
And so we need a little space just to be by ourselves and be with our families and not subjected to, uh, scrutiny.
3:45
And so that's what privacy is about.
7:21
Do you want to talk a little bit about what that New Deal on Data is?
8:13
Do you wanna talk a little bit about what that New Deal on Data is?
8:18
Yeah.
8:18
So I was concerned about this enough that about six years ago I started a discussion at Davos between, um, the CEOs of major multinational companies, the chief regulators, the head of the Federal Trade Commission, justice commissioner of the EU, people like that, about what are we gonna do? The first, of course, is to get them to appreciate the problem and the dangers, and then to be able to think about what would be a win-win-win solution.
8:48
Win for companies, win for governments, win for the citizens that could do that.
8:53
And out of that came this New Deal on Data.
8:56
And the New Deal on Data, the core of it is very simple.
8:59
It's really giving people more rights to control data that's about themselves, so that if somebody's collecting data about you, you can turn it off, but also you can say what they can and can't do with it.

18 MINS LATER

26:44
[laughs] Um, so another question came in, uh, in terms of the Internet of Things and this data collection, what roles and jobs and skills are going to be needed in the next five years that we don't have today to make all this happen and to make a New Deal-like infrastructure possible?
5:37
How would you describe it?
5:38
That's basically right.
5:38
Social physics is about how conversations, information, stories flow.
5:44
The new economy is about the new tools.
5:46
So we talk about AI, but things like blockchain, I mean, people go, oh, I don't want to hear about that, distributed ledgers.
5:53
But, you know, SWIFT, $4 trillion a day of moving money around now has a distributed ledger blockchain with little AIs on it for doing trading and hedging and things.
6:06
JP Morgan deployed the same type of thing.

11 MINS LATER

17:18
The hard work is still there to be done.
2:28
Can you define what honest signals are and how you studied them? And then can you share how mastery of these signals can actually be effective tools to help us build trust and foster relationships more than words might even be able to?
2:41
A way to think about this is that if you look at our closest ancestors, big great apes, they actually communicate with hoots and pants and other sorts of sounds.
2:50
Language seems to be built on top of that, but we didn't get rid of it.
2:53
We kept it at its contrast to the words.
2:56
So you can tell when someone's excited, of course, because they get all like, "Oh, yeah." That's a signal, right? And you can tell when they're not paying attention because there's these sort of awkward pauses sometimes.
3:06
And those are the things that are the signals about what's going on in a person's head and about the relationship.
3:13
And the ones that are most interesting, I think, to me and perhaps to your question, are the ones about the patterns of interaction.

7 MINS LATER

9:55
Okay.

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