And can you tell people a little bit about Stop 3000 and why that 3000 number is so important?

Sure.

As was mentioned at the outset, September is National Food Safety Education Month.

So that's why we do it what we do now.

Number one.

Number two, the STOP organization continues to support families who've been impacted by serious foodborne illness.

We help them through their journey.

And what does the support generated through STOP 3000 actually allow you to do?