What would you say from your perspective in, in your work? What is happening there? Like, why is the industry so much more optimistic in a survey, but then yet when you go searching for public information about the efforts, it's not really there?

Yeah.

I think you have the different direction.

I mean, it's on one side that, that they don't even talk about.

Ideally, you would wish for that they also start by addressing these are actually the challenges, and we have to come up with ways working on this, right? So but this quite often already doesn't, doesn't happen because, of course, they don't wanna address the challenges and issues unless they have a solution for it, quite often.

But I do also feel like it's, it's more of a kind of almost like a natural behavior, and I've seen this also in other industries.

In the apparel industry, it, it has been this, it has been the same.

So maybe you wanna add to that, Sandra.