[laughs]

-in this business.

Uh, uh, thank you, Jill, for this opportunity to, um, hear the story of the North Carolina Symphony and patron loyalty.

Uh, and, uh, it's our honor to be here.

Um, so, uh, I have, uh, I began my career in marketing communications side of the orchestra business.

Uh, and, uh, back in the day when they were very separate functions, and where we, uh, maybe pointed fingers in either direction, uh, at, uh, how the other was performing.

And, uh, uh, patron loyalty, of course, uh, emerged sometime in the early part of this century as a subject of interest within the field.

Yeah