
Samuel van der Velde
Founder & CTO of Pozyx, an industrial indoor/outdoor real-time location platform using ultra-wideband technology.
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Jul 29, 2026
Beyond the Blue Dot: How AI Gives Location Data Meaning
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Nick EarleHOST
So can you give a manufacturing example, one of your clients, and what sort of value you add to them?

Samuel van der VeldeGUEST
Yes, so for example, in discrete manufacturing, so goods are being produced, they go through different production steps in the manufacturing process.

Samuel van der VeldeGUEST
Typically, what's happening today is that there are barcode scanners everywhere to scan if something arrived at a certain workstation.

Samuel van der VeldeGUEST
This could be for the order, but this could also be for the materials.

Samuel van der VeldeGUEST
If scans are missed, then the data in your ERP or MES system gets stale, is outdated.

Samuel van der VeldeGUEST
And so we can, by tracking the orders that go through the manufacturing, by tracking those directly and maybe also the material, you don't require the scanning anymore.
13 MINS LATER