Where should we go next?

You know, I think we go to the actual influences.

The amount of time spent within industrial design and working on architectural projects in Geneva has all kind of filtered into what we're doing here.

This value on function is at the core of what we're doing.

You're not going to see overzealous graphics come forward from us.

I think it's about respecting the principle of function that's at the core of Whoop and making sure that is factored into all of the products that you see.

It even comes down to, you know, function in perforation and breathability, where it's not too much.

Yeah, it's a good looking band.

Yeah

... your immediate loved ones.

The second, which has always been quite close to my sense of self and sense of community, has been provision for others.

You know, I think as soon as the first company started to scale, I quickly realized it wasn't just about living in some like beautiful ivory tower.

It was about making sure there are actual opportunities, whether that's underground, you know, opportunities for individuals who have raw talent and maybe don't fit like the, the more traditional archetypal paths, or whether that's, you know, founding, you know, grant programs with the King's Foundation and Serpentine and Saatchi Gallery and, and the Royal College of Art.

It had to be about making sure your success isn't a single moment, but that the success can then become a moment in time as a, a platform for others and, you know.

To kind of crystallize that, we've run a, a grant independently which takes an apportion of our profits annually and puts it forward into these institutions and independent artists and designers and thinkers and engineers to make sure they have a direct pipeline to resource and also connections.

... what it's doing today.