At the heart of the customer, someone might come in because of a fraud issue, they might be elderly, they may have an issue and you're there to support them move forward, right?

yeah so when it when it comes to those issues we always so in my store specifically we always make sure that when a customer walks in we're right there we're not sat down we're standing right at the front and This is what I always tell my team as well, that the customers are not going to remember what you sold them.

They're going to remember how you made them feel.

So they, I mean, I've got loyal customers from years, like five, six years we're talking, that still come, they move from store to store to come and see me.

And they don't remember what I sold them five years ago when I was 19.

They remember how you make them feel.

So I have some customers who have been my loyal customers for about five to six years.

If it does, it might not.