
Sammy Ellard-King
Founder of Up the Gains, a UK financial education platform; 2024 Money Content Creator of the Year with 1B+ views across platforms
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Jul 2, 2026
Is Financial Freedom Real?
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1:59Iona BainHOST
So can you talk about what a financially free number is, what you can do to work it out and then how you can come up with a plan to achieve that number?

Sammy Ellard-KingGUEST
I have a really simple exercise which people can do and what it means is essentially you're going to go away, bit of pen and paper, I would get yourself somewhere quiet and what you're trying to do is write down what's really important to you.

Sammy Ellard-KingGUEST
So I say five things that you would want if you had the dream life that you wanted and And I'm not talking dream life as in Lamborghinis here or, you know, penthouse on a Palm Beach or whatever.

Sammy Ellard-KingGUEST
When we really ask ourselves, if we were to remove all barriers, what do we want and what's actually physically achievable as well? And then you go away and you actually go and research how much do these things cost? How much does it cost for me to have the things that are really important to me? I want two dogs and I want a nice, you know, 1980s Volvo because I'm obsessed with it because my dad had it growing up.

Sammy Ellard-KingGUEST
Whatever those things are, you're writing them down and that would fill up your cup.
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4:09Iona BainHOST
And tell me a bit about your own personal journey and why you've become so interested in this concept of financial freedom.