How do you how do you zero in on designs or what does that process look like?

Yeah.

So typically when we sign a partnership with a license, we have a kickoff call and they give us all their artwork assets that we can play with.

And so really fun for me is to like go in and design all the color, the colors that I want to use as far as like blocks, any silhouettes, like the SKU plan, like if we're going to do cut and sew pieces, varsity jackets, tote bags, really cool jeans, sweat sets, tees.

And then I kind of look at like our best sellers from our website, see what's moving there.

Yeah.

We just kind of go with the color palette of what the license is.

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