Samantha Scantlebury
VP, Strategy at Signal Theory Inc., a brand strategy and marketing firm specializing in consumer psychology and behavior-driven brand development.
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APPEARANCES
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Jun 25, 2026
Julie MassonHOST
What originally drew you into brand work and what were some of your early experiences that shaped that perspective?
Samantha ScantleburyGUEST
Well, I'm one of those rare and kind of boring people that I'm actually working exactly in the position that I went to school for.
Samantha ScantleburyGUEST
I got my degree and I studied journalism at the University of Missouri with an emphasis in strategic communications.
Samantha ScantleburyGUEST
And I had the opportunity while I was there to serve more in the brand strategy role, definitely in my capstone courses, etc.
Samantha ScantleburyGUEST
I started to really realize that I had a lot of the left brain, right brain thing going.
15 MINS LATER
