Yeah.

Yeah.

So I founded Pink Elephants 10 years ago now, which is wild because in some ways it feels longer.

In other ways, it feels like that was just yesterday.

But yeah, so August 2015, we lost a baby to miscarriage and we were devastated, like utterly devastated, but met with societies.

At least she can get pregnant.

You've already got Georgie, focus on her and...

Is that something that you're hearing as well and perhaps something we need to standardise and advocate for?

Can you summarize your results?

Yeah, so we-- It's interesting.

We went into the study, like I've been talking about that the idea is that breast cancer cells are more negative, more depolarized inside, and so that's what makes them more cancerous.

And we were specifically looking at a subset of cancer cells, and those are the ones that can metastasize, so the ones that go to other parts of the body and go to these other locations.

And it turns out that those cells seem to use some of these bioelectric signaling changes in order to do that or to be better at this migration.

So our hypothesis when we started the study was if breast cancer cells are more negative, if we make them more positive inside, so if we force them to become more positive, will it decrease all these other things that make them cancer cells, essentially? So is it a way of almost like reversing that cancer cell, uh, phenotype or characteristics? So we made the cells more positive, and we observed a few things like how well can they reproduce, so proliferation, how well can they move around in a dish, so migration.

And so they actually got worse.

But does that reflect the state of the research now? I mean, is it just that we haven't practiced this enough, we don't know how to refine the application of electricity enough to be able to control cancer, or that's just not what the future holds for this kind of therapy?

Can you tell us a little bit about that?

Yeah.

So one of the things that's come through Pink Elephants is originally we were set up as support because there was a gap that we knew.

But really early on, we started to spot that actually things need to change in the system and that we need to advocate.

And that is also support because when you advocate and people feel seen and that we're making change or saying this is not OK, you're actually helping them process what's happened to them and feel more validated.

Advocacy has become a strength of Pink Elephant since the beginning because of our community daring.

But we're privileged, right? That 444,000 that have come through our website and accessed emotional support resources in the last 10 years, many of them have personally shared their stories with us.

Can you explain what that is and what the changes have been?