
Samantha Avivi
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Aug 26, 2026
Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and Bayer
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Samantha AviviGUEST
So maybe I'll talk a little bit about when I found out that I was getting asked to go onto the main stage.

Samantha AviviGUEST
Because the story is I work at Bayer, and we're a 160-year-old company, and so we have a way of brand-building at Bayer that is built over time.

Samantha AviviGUEST
And, um, when I came into the role, the CEO said to me, "Our framework is called Trusted Brands for Life, TB4L." And he said, "What do you think? Should we evolve it? Should we change it?" And I said, "After 160 years, there is something there.

Samantha AviviGUEST
And not only is there something there, it is more relevant today than ever before to build trust-
12 MINS LATER

Samantha AviviGUEST
So at Behr, we really believe that as much as living a long life is wonderful, it's the quality of the life you live, and that's shown by our products that we have starting at prenatal, where we provide nutrition for mothers with their babies before they're even born and making sure they start a- as a healthy life, all the way through to women as they menstruate, and then all the way through to healthy aging with Aleve and our naproxen molecules.
