And then what else happens? Yes,

I get a plaque.

The board meeting itself is the largest board meeting of the year.

We invite the board of directors, our trustees.

We invite the media.

And, of course, the winners get to bring all their family and friends.

They get to bring their team members.

So it sounds like in addition to the feel good of being recognized as one of these winners, there's a lot of actual value to being a winner as