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Sam Wakefield
Sales coach and host of the Close It Now podcast, founder of Close It Now sales training for HVAC and home services professionals.
6
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5
PODCASTS
012
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Oct 13, 2026
Become Someone Worth Buying From: Ethical HVAC Sales with Sam Wakefield - Season 2, Ep. 13
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1:49Sam WakefieldGUEST
And so I quit install for a little bit [laughs] and was like, "I need a new life path here." And the owner of the company called me back and said, "Hey, man, I want you to come do sales for me.
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1:59Sam WakefieldGUEST
I know that you are not gonna underbid the labor because you did it." I started out, "Here's our price book, here's the stack of leads to the last guy I didn't call.
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2:12Sam WakefieldGUEST
But that started my sales journey, and so now here we are, 17, almost 18 years later.
10 MINS LATER
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12:01Jeremy BegleyHOST
Like, when you go into these places, how much of a challenge are the CSRs? Like, when you get in there, "Hey, you know, we're gonna do whatever it is we do, and we're gonna get you on track with your sales," like, how much of that originates with the CSR?
Woking and Sam Beare Hospice Update 14th August 2026
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0:50Sam WakefieldGUEST
So the first one we've got is a band called Almost There, and they're a Woking-based cover band singing lots of party classics.
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0:57Sam WakefieldGUEST
And they are going to be singing and dancing away on Saturday, the 12th of September, at the Holroyd Arms in Guildford.
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1:30Sam WakefieldGUEST
Yeah, and then the last but not least is the Rick Buckler Music Memories and the Jam, and this is a special night of live music, memories and celebration honouring the life of Rick Buckler.
Woking and Sam Beare Hospice Update 7th August 2026
2:39
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0:31Sam WakefieldGUEST
We've got at the warehouse in the Lansbury Estate in Nap Hill, we've got a books and bric-a-brac sale.
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0:47Sam WakefieldGUEST
So there's books, there's bric-a-brac, there's loads of back-to-university bits.

Graham LaycockHOST
Obviously, for both the West Byfleet new shop and obviously the new one in the Peacock Centre in Woking, we want people to go in there and have a good look round.
Building Wealth and Reducing Tax in Today's Post-Budget Environment | Webinar Replay
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8:33Sam WakefieldGUEST
The key takeaway of the budget is I think in my experience and working as a financial planner, I've been in this industry for 16 years and this budget is one of those budgets that does impact everyone.
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8:49Sam WakefieldGUEST
And one of the key unfortunate parts of this budget is it really impacts go-getters.
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8:53Sam WakefieldGUEST
It impacts those that are wanting to build and grow their wealth and make smart money decisions.
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9:00Sam WakefieldGUEST
I think it's really important that we, with changes like this, take a step back and focus on the fundamentals.
6 MINS LATER
What Would You Do With Your Last $5,000 to Grow a Business - feat. Sam Wakefield
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4:43Sam WakefieldGUEST
So, I mean, having a system for one, which means being structured, is crucial.
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4:48Sam WakefieldGUEST
So, I mean, a well-designed referral system is gonna ask for a referral six times through your customer journey.
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4:58Sam WakefieldGUEST
We can have a line in our initial maybe text, email confirmation, and then the next day we're starting to plant the seed, right? So asking for a referral doesn't have to always be a direct ask.
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5:10Sam WakefieldGUEST
It can sound something like maybe in our CSR intake, starting with, "Oh, this is awesome.
20 MINS LATER
The Surprising Truth About Mental Health’s Role in Success and Happiness
6:32

Will FruinHOST
When you started to take that mantra, how did it impact your relationship with your family?
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6:38Sam WakefieldGUEST
You know, it was, uh, it was clunky at first actually, uh, because I realized, first of all, that I had to, uh, if I was going to do this with integrity, I had to live it and not just preach it.
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6:51Sam WakefieldGUEST
And so for my o- you know, for in my own, [clears throat] my own life, it was clunky at first.
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6:58Sam WakefieldGUEST
But at the same time, you know, it forces you to really just get a big mirror out.
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7:04Sam WakefieldGUEST
And, uh, so it, uh, the, the saying that I s- that I, and mantra that I really believe and promote and live by that marries that one is, sales is not the over- the, it's not the performance of an hour, it's the overflow of a life.
41 MINS LATER


