Um, and once we set that stage, I want to talk about the offshoot now with the Dreem product.

Yeah.

So I think before we talk about Dreem, we need to go back and talk a little bit about the problem Creative Force solved a few years ago and continues to solve today.

So a lot of high-volume retailers like Calvin Klein, Columbia, SanMar, a lot of these really big retailers that you would have heard of, they have a lot of frustrations around creating content at scale.

Oftentimes, they are working in fragmented tools.

They have a lot of internal communication across multiple tools.

There are multiple steps, and as you can imagine, it becomes a very complex operation over time.

Mm-hmm