And throughout that time, what are some of the biggest changes you've seen across broadacre farming systems over your career?

Yes, Sam.

I think generally there's just been operational efficiency gains through the whole cropping sector, whether that be spraying, planting and harvest.

And that's been driven through scale as people have got bigger you've needed to get better at it, also just operating in a weather-constrained environment.

So timing, this is everything.

I guess in the cotton space, when I started, it was conventional cotton and We'd spray 14 to 15 times with insecticides.

Now we're lucky to do one or two sprays.

But Sam, where do you think the next wave of innovation in agriculture is coming? It's a good