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Sam Sethi

Sam Sethi

Founder and CEO of TrueFans.fm, award-winning radio presenter, and co-host of the Podnews Weekly Review podcast.

Sep 25, 2026

32:10
Where do you want to start?
32:13
I think one thing I'd love to start, because it's related to Godcaster, is publisher feeds versus network feeds, if you don't mind.
32:20
Yeah.
32:22
So Oscar came up with the idea of publisher feeds, and that was about two, three years ago.
32:27
It's been ratified as a standardized tag within the podcast namespace.
32:31
Brilliant.
32:32
No one's implemented it, and I don't know how to get other hosts to do it.

18 MINS LATER

50:39
So is True Fans hosting? Are y'all publishing in the alternate enclosure?
27:11
Where should they look first? Is it the way the show is positioned? Is it the packaging? Is it the platforms they're using? Or is it the way they're activating their existing audience? What do you think, Sam?
27:20
I think it starts weirdly with the cover art.
27:23
I know this sounds, let me give you a really good example.
27:26
I went to the Edinburgh Fringe last year with my wife, and it's a massive, big comedy festival in Edinburgh for the whole of the month.
27:34
Now you go to billboards.
27:35
I didn't know any of the comedians there, but every billboard has 50 different shows that are on that day.
27:42
And you're going, which one should I go to? I don't know.

17 MINS LATER

44:57
What's the real opportunity for premium content for smaller podcasters? And what are creators getting wrong about it?
32:25
So talk about that part of it too, around how these activity streams could impact our ability to, you know, push through this AI generated content flood that
32:37
we're going to see.
32:38
So the activity stream is a great way to identify user activity and listener activity.
32:44
And if they are listening to AI content, it will just pick that out.
32:48
Right.
32:48
Right.
32:49
So what we use activity streams on true fans is to provide gamification.

58 MINS LATER

90:32
blog
31:30
So
31:31
the activity stream is a great way to identify user activity and listener activity.
31:37
And if they are listening to AI content, it will just pick that out, right? So what we use activity streams on TrueFans is to provide gamification.
31:47
So we enable each verb, play, comment, share, to have a point system.
31:53
So what that helps us identify is superfans, and those superfans can then get badges, leaderboard positions, and value as a superfan.
32:02
So the superfan of any podcast gets 1% of the splits of any micropayment.
32:07
So that's the fun side of what we identified with activity streams.

56 MINS LATER

87:58
the

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