
Sam Sethi
Founder and CEO of TrueFans.fm, award-winning radio presenter, and co-host of the Podnews Weekly Review podcast.
4
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4
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Sep 25, 2026
Episode 272: "Is this Y'all?"
547. Podcast Discovery, Metrics, and Monetization in 2026
27:11
27:26
27:35
44:57

Ralph EstepHOST
Where should they look first? Is it the way the show is positioned? Is it the packaging? Is it the platforms they're using? Or is it the way they're activating their existing audience? What do you think, Sam?

Sam SethiGUEST
I went to the Edinburgh Fringe last year with my wife, and it's a massive, big comedy festival in Edinburgh for the whole of the month.

Sam SethiGUEST
I didn't know any of the comedians there, but every billboard has 50 different shows that are on that day.
17 MINS LATER

Marc RonickHOST
What's the real opportunity for premium content for smaller podcasters? And what are creators getting wrong about it?
Can Creator Economy Build a Better Podcasting? | Sam Sethi, TruFans #671
32:38
R
32:25Rob GreenleeHOST
So talk about that part of it too, around how these activity streams could impact our ability to, you know, push through this AI generated content flood that

Sam SethiGUEST
So the activity stream is a great way to identify user activity and listener activity.
58 MINS LATER
Can Creator Economy Build a Better Podcasting? | Sam Sethi, TruFans #671
31:31
31:37
31:53

Sam SethiGUEST
the activity stream is a great way to identify user activity and listener activity.

Sam SethiGUEST
And if they are listening to AI content, it will just pick that out, right? So what we use activity streams on TrueFans is to provide gamification.

Sam SethiGUEST
So what that helps us identify is superfans, and those superfans can then get badges, leaderboard positions, and value as a superfan.
56 MINS LATER
