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Sam Ross

Sam Ross

Author

Nov 2, 2026

45:00
That's what I want to happen.
45:02
Yeah, well, sales tax is super nasty because the officers are ultimately responsible.
45:07
So even if the business goes bankrupt, we've seen states actually, you know, they have your social security number, they'll try to come after the officers directly.
45:15
And so the thing, it's like, it feels like it's just some business tax, but it can, you know, as a, you know, a lot of e-comm owners like myself, was not some you know these were like bootstrap businesses and and so it's really tough when the liability actually falls on the officer the other thing i always found was i would get mail from like 40 plus states so every time you open your mailbox you see a letter department of revenue alabama it was like a spike You just don't want to open that piece of mail.
45:40
So we'll talk to customers and we're like, yeah, because one thing we do is we'll scan all the mail you get from the States and read it on your behalf and take care of it.
45:48
And people will run over, they'll grab a pile of mail.
45:50
They'll be like, I've been hoarding this thing for six months.

8 MINS LATER

53:51
Is it peptides because you're writing SF? How are you thinking about it?
107:19
Sure.
107:20
So again, there's a lot to be building in the space around, you know, building things in the tax advisory space for firms, for companies directly.
107:29
Um, and the space is heating up.
107:32
You see companies like Sponsor Ramp building in the space as well.
107:36
Um, and so it's a, it's a, y- you know, I don't, I don't see them as competitive.
107:39
Like, this is a big space-
107:43
Mm-hmm.
107:43
We're really focused right now on, like, the indirect tax space, so things like sales tax, VAT.
21:31
Sure.
21:31
But he, he knew that I liked bitter things.
21:33
Um, he is of Italian origin as well, and he had just got this product called Amaro Nonino in his shop, and so he, he bought me a bottle of that on a Sunday night, so, and I loved it.
21:43
I immediately fell in love with this product.
21:45
And so I wanted to do an equal parts, uh, sour with the Amaro Nonino.
21:51
So I, I already pretty much had the format, like, lined up in my head.
21:54
I had three-quarter, uh, citrus, which I was leaning towards lemon, um, three-quarter Amaro Nonino.
24:44
Um, less of an organic process, you said?
EmmaUNKNOWN
0:42
For in Christ, all the fullness of the Deity lives in bodily form, and you have been given fullness in Christ, who is the head over every power and authority.
0:56
Thank you, Emma.
0:57
Good evening, everybody.
0:59
It is great to see you.
1:00
Thank you very much for your warm welcome, oop, to me and also my wife, Elena.
1:06
She was here this morning with our three kids, and it's great to be here with you.
1:11
Um, I send greetings as well from our church in Cork, which is Carrigaline Baptist Church, and it's wonderful to know our fellowship and the Gospel together.
17:07
And how you solve that.
17:09
Yeah, so I think a typical thing we'll see is if you're an e-commerce business or Shopify, a lot of people will figure out they can file in their home state, hopefully.
17:18
So, you know, we're based in California.
17:20
I'm collecting out of the gate, hopefully, in California.
17:24
And maybe my local accountant or whoever can kind of handle my California taxes as I get going.
17:30
But as you get to a few million dollars of revenue, you've probably got some warnings in your Shopify dashboard.
17:36
If you're SaaS, Stripe, customers are familiar.

5 MINS LATER

22:47
Tell me about the decision from YC, how Demo Day went, how your first series day went, and then tell us about the most recent fundraise.
Jon WuHOST
157:47
And this was like a seven, eight year old business at the time.
157:49
Right.Yeah, and so- yeah, so like just to benchmark like our- our partner, Chatham, you know, when he was early in his career, he actually did an analysis on Avalara.
157:57
You know, they were started in 2006, I think, Avalara.
158:00
And so they were just going public or something, and he's like, "Wow, this business should be amazing." You check back 10 years later, and it's just being operated really poorly.
158:06
That's why they had a- you know, a hos- a private equity takeover because it wasn't- they weren't operating well.
158:11
Um, so I think he had- he had seen this category and was like waiting for there to be someone to go and challenge.
158:16
Um, you know, we started fully e-commerce.

7 MINS LATER

Jon WuHOST
165:41
Sure, sure.

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